Only the finest leaves make the cut.
We choose wisely, only the best
quality leaves to build our blends from.
This process is called grading. It’s a crucial choice when curating taste.
Providing the blenders the taste blocks from which to create blends.
This process is undertaken by leaf blending experts, who are masters in their craft, as they examine and set standards for the colour, aroma and texture of each packed leaf grade with meticulous attention.
Capturing the character through extraction
The next step is a multi-stage extraction process, and all about digging deep into the leaf to pull out all those distinctive tobacco notes* in pure liquid form.
We start preparing the leaf by opening up the structure to increase its surface area, and then draw out the flavour* using special techniques that capture the full taste profile.
We extract the cleanest, smoothest notes from the leaf and apply warmth to release hidden flavours*, aromas, and trapping the vapour and cooling it to build depth and body to the taste. A gentle flow of water goes through the leaves, gradually absorbing the full character in a steady process.
An essence that’s processed and ready
Once the essence is captured it's time we process the extract, using heat as a gentle catalyst, we transform the raw essence into something fuller and more expressive, using different methods to reveal unique facets of the extract.
With a little patience, and a lot of precision, the flavours are allowed to deepen and soften until they reach their fullest potential. This brings out the nutty, woody notes that add body and warmth.
And now we have our concentrated flavour extracts, processed and ready for the final blend.
The art of the blend.
With knowledge and experience, you can create a masterpiece of taste.
That’s why we craft our liquids with the same care and attention as we do when selecting our leaves, to create a blend that is full of taste, aroma and sensation.
For that truly authentic tobacco experience, our blenders mix the refined extracts layer by layer, with total precision - creating small test blends to refine iteratively. They then select the most outstanding, that demonstrates the targeted taste - which is the true art of the blending. Taking what consumers have grown to love and deliver it now in a vapour blend.