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We’re committed to being transparent and providing you with verified facts to ensure you're not swayed by misinformation, misconceptions, and fake news about vaping.

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Know the facts and myths

Learn the facts.

  • Vaping vs smoking
  • Vaping myths
  • Vaping safety

Know vaping Responsibility

Youth access prevention.

  • Age verification programme
  • Product restriction to -18s
  • Vaping laws

Get to know vuse

Vaping 101.

  • Beginner's guide
  • Nicotine strengths
  • Device types

Know the Science

Testing and quality standards.

  • Vuse quality standards
  • Vapour testing
  • The science behind vuse

Know your
vaping costs

Find out how the cost of
vaping vs smoking will impact
your wallet.

*This product is not risk-free and contains nicotine, an addictive substance. Comparison of smoke from a scientific standard reference cigarette (approximately 9 mg tar) and emissions from Vuse Pod, Pod 2 and ePen, in terms of the average of the 9 harmful components the World Health Organisation recommends to reduce in cigarette smoke

**By 'no tar' we mean no tobacco derived tar. This product is not risk-free and contains nicotine, an addictive substance

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